In 2018, Kanye West and Pusha T released Ye and Daytona, both clocking at just over 20 minutes with seven songs apiece. The music business has since been coming back toward the brothers’ original idea. In any case, Hanson ended up releasing 2013’s Anthem with a fairly traditional launch strategy. Taylor Hanson, just before his latest hit. That’s what Taylor Hanson calls the “three singles and then a bunch of ‘album tracks’” formula. Record executives have been known to discourage artists from putting too many hits on one album, instead surrounding a few bangers with filler, holding powder for the next release. Aside from the artistic merit of releasing songs related by one unifying theme, there’s the monetary aspect: people hear a song they like and go buy the whole album (or at least they used to). The music industry doesn’t want to let go of the old model for quite a few reasons. The era of the indivisible album ended more than two decades ago. Even after that service faded, Steve Jobs’ iTunes Music Store carried on the a la carte model starting in 2003. After all, Napster upended the music business at the dawn of the 21st Century, conditioning consumers to download songs one at a time instead of buying whole albums. You’d think it wouldn’t have seemed so strange by that point. The brothers’ notion: instead of the usual strategy-dropping one or two singles before releasing a full album-why not fully embrace the digital age and put out a single every month until the record was complete? But, as Taylor Hanson notes, a decade ago the plan seemed “out of this world weird,” so the band shelved the idea. That’s when the independent trio started to contemplate a 20th anniversary album. The concept, which is sort of like episodic television or serialized books, first occurred to Hanson back in 2012.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2022
Categories |